The multinational enterprise : theory and history

Mark Casson (Professor of Economics and Director, Centre for Institutions and Economic History, University of Reading, UK), with Peter Buckley, Teresa da Silva Lopes, Lynda Porter and Nigel Wadeson

This book summarises Mark Casson's recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology

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Year of publication:	2018
Authors:	Casson, Mark ; Buckley, Peter J. ; Lopes, Teresa da Silva ; Porter, Lynda ; Wadeson, Nigel
Publisher:	Cheltenham, UK : Edward Elgar Publishing
Subject:	Multinationales Unternehmen \| Transnational corporation
Description of contents:	Table of Contents [external.dandelon.com]

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Extent:	1 Online-Ressource (368 Seiten)
Series:	Edward Elgar E-Book Archive
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-78811-006-8 ; 978-1-78811-005-1
Other identifiers:	10.4337/9781788110068 [DOI]
Classification:	Wettbewerb ; Unternehmensführung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012492426