The relationship between atitudes toward advertising in general and the attitude toward the ad : study in the European context
Christian Dianoux; Zdenek Linhart; Galjina Ognjanov
| Year of publication: |
2010
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|---|---|
| Authors: | Dianoux, Christian ; Linhart, Zdenek ; Ognjanov, Galjina |
| Published in: |
Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria. - Vienna : Univ. of Economics and Business, Inst. for Internat. Business, ISBN 978-3-9502045-9-9. - 2010, p. 144-155
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| Subject: | EU-Staaten | EU countries | Werbewirkung | Advertising effects | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009491502