Extent: | 149 S. graph. Darst. 21 cm |
---|---|
Series: | Schriftenreihe Schwerpunkt Marketing / Arbeitspapier. - München : FGM-Verl., ZDB-ID 1378691-X. - Vol. 197 |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Literaturverz. S. 126 - 149 |
ISBN: | 978-3-940260-15-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008772985