Études - Étude de l'influence des caractéristiques d'un e-mail commercial : approches expérimentales in vivo.
Year of publication: |
2006
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Authors: | Cases, Anne-Sophie ; Fournier, Christophe ; Dubois, Pierre-Louis |
Published in: |
Revue française du marketing. - Paris : Bordas-Dunod-Gauthier Villars, ISSN 0035-3051, ZDB-ID 83046x. - 2006, 209, p. 7-24
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Saved in:
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