Öffentlichkeitsarbeit als Management gesellschaftlicher Exponiertheit von Unternehmen
Year of publication: |
1996
|
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Authors: | Börner, Christoph J. |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 66.1996, 4, p. 419-436
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Subject: | Öffentlichkeitsarbeit | Public relations | Management | Theorie | Theory |
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