Öffnungszeiten als strategisches Instrument des Einzelhandels
Year of publication: |
1997
|
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Authors: | Schwager, Robert |
Other Persons: | Wielenberg, Stefan (contributor) |
Published in: |
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF. - Wiesbaden : Springer Gabler, ISSN 0341-2687, ZDB-ID 1086398-9. - Vol. 49.1997, 1, p. 26-41
|
Subject: | Einzelhandel | Retail trade | Öffnungszeit | Opening hours | Marketingmanagement | Marketing management | Theorie | Theory |
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