Öko als Luxus-Trend : rosige Zeiten für die Vermarktung "grüner" Produkte?
Michael Bilharz; Frank-Martin Belz
| Year of publication: |
2008
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|---|---|
| Authors: | Bilharz, Michael ; Belz, Frank |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 25.2008, 4, p. 6-10
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| Subject: | LOHA = Lifestyle of Health and Sustainability | Marketingmanagement | Marketing management | Lebensstil | Lifestyle | Gesundheit | Health | Nachhaltigkeit | Sustainability | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003742498