Ökologieorientiertes Kommunikationsmanagement : strategische Kommunikation mit Anspruchsgruppen
Sabine Seydel
| Year of publication: |
1998
|
|---|---|
| Authors: | Seydel, Sabine |
| Publisher: |
Wiesbaden [u.a.] : DUV |
| Subject: | Umweltmanagement | Environmental management | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Werbung | Advertising | Sponsoring | Sponsorship | Zielgruppe | Target group | Theorie | Theory |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XX, 318 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Hamburg, Univ., Diss., 1997 |
| Notes: | Literaturverz. S. 281 - 318 |
| ISBN: | 3-8244-0380-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000978629