ÖPNV-Marketing : ein Lehr- und Handbuch
Rüdiger Sterzenbach. Unter Mitarb. von Ute Köder und Ingrid Münzer
| Year of publication: |
c 1995
|
|---|---|
| Authors: | Sterzenbach, Rüdiger |
| Other Persons: | Köder, Ute (contributor) ; Münzer, Ingrid (contributor) |
| Publisher: |
München : Huss-Verl. |
| Subject: | Stadtverkehr | Urban transport | Dienstleistungsmarketing | Services marketing | Marketingmanagement | Marketing management | Theorie | Theory | Deutschland | Germany | Öffentlicher Personennahverkehr | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XI, 239 S graph. Darst 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 221 - 239 |
| ISBN: | 3-921455-92-8 |
| Classification: | Verkehrswirtschaft ; Marketing ; Stadtverkehr, Nahverkehr |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014267288