Über das rationale Verhalten der Verbraucher
Year of publication: |
1965
|
---|---|
Authors: | Katona, George |
Published in: |
Markenartikel : das Magazin für Markenführung. - Hamburg : New-Business-Verl., ISSN 0342-1236, ZDB-ID 3452-6. - Vol. 27.1965, 11, p. 725-743
|
Subject: | Marktpsychologie |
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