Übermäßige Werbung und Marktsegmentierung durch staatliche Förderung der Regionalvermarktung: Eine theoretische Analyse
Alternative title: | Excessive advertising, market segmentation and regional-origin labelling: a theoretical analysis |
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Year of publication: |
2005
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Authors: | Herrmann, Roland ; Anders, Sven ; Thompson, Stanley R. |
Subject: | country-of-origin labelling | regional-origin labelling | excessive advertising | generic promotion | market segmentation | Marketing |
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Herrmann, Roland, (2005)
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Markets Segmented by Regional - Origin Labeling with Quality Control
Thompson, Stanley R., (2006)
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Markets Segmented by Regional - Origin Labeling with Quality Control
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Markets Segmented by Regional - Origin Labeling with Quality Control
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Herrmann, Roland, (2005)
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Herrmann, Roland, (2004)
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