Α path to our heart : visual metaphors and “white” space in advertising aesthetic pleasure
Year of publication: |
2022
|
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Authors: | Margariti, Kostoula ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos C. |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 4, p. 731-770
|
Subject: | “white” space | advertising effects | aesthetic response | attitude toward the ad | complexity | novelty | pleasure | Visual metaphors | Werbewirkung | Advertising effects | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
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