More and more enterprises collecting e-wastes through the online recycling channel as the rapidly improving of the customer acceptance of the online recycling channel. And they are facing a problem, however, that they have to offer a higher price in the online recycling channel than the traditional recycling channel as well as reducing the searching cost by using the online recycling channel. Base on that, we incorporate a detailed consumer recycling channel choice model where the collection quantity faced in each channel relies on both the excessive price level in the online recycling channel and the waiting or timing cost in the traditional recycling channel with stochastic demand. Furthermore, three reverse channel models are addressed to derive the optimal decisions, collection quantities as well as the maximal profits. The result shows that the dual-recycling channel strategies that depends on the excessive price level, searching or timing cost, and the demand of the processed products. Moreover, we also depicted that when these enterprises should establish dual recycling channel if they are already have one of these recycling channel, with the change of the demand and excessive price level.
