Die Eignung des Internets für das bankbetriebliche Customer-Relationship-Management
Adele Berry. Sofia, Sonderforschungsgruppe Institutionenanalyse
| Year of publication: |
2002
|
|---|---|
| Authors: | Berry, Adele |
| Publisher: |
Darmstadt : Sofia |
| Subject: | Bankmarketing | Bank marketing | Beziehungsmarketing | Relationship marketing | Mobile Marketing | Mobile marketing | Electronic Banking | Electronic banking | Internet | Kreditwesen | Kundenmanagement |
| Extent: | 154 S graph. Darst. |
|---|---|
| Series: | Sofia-Studien zur Institutionenanalyse. - Darmstadt : Sofia, ISSN 1439-6874, ZDB-ID 2215745-1. - Vol. 2002,3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 135 - 154 kart. |
| ISBN: | 3-933795-42-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001743232