Corporate identity : identifying dominant elements in CI models
Jeremiah Iyamabo; Seyi Owolawi; Olutayo Otubanjo; Tosin Balogun
| Year of publication: |
2013
|
|---|---|
| Authors: | Iyamabo, Jeremiah ; Owolawi, Seyi ; Otubanjo, Olutayo ; Balogun, Tosin |
| Published in: |
Journal of management research. - Las Vegas, Nev. : Macrothink Institute, ISSN 1941-899X, ZDB-ID 2531426-9. - Vol. 5.2013, 3, p. 28-43
|
| Subject: | Corporate identity | Corporate identity models | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Theorie | Theory | Öffentlichkeitsarbeit | Public relations |
freely available
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung Acrobat Reader |
| Other identifiers: | 10.5296/jmr.v5i3.3404 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009769703