Innovative green product diffusion through word of mouth
Zhaofu Hong, Mengfan Li, Xiaoya Han, Xuhuai He
| Year of publication: |
2020
|
|---|---|
| Authors: | Hong, Zhaofu ; Li, Mengfan ; Han, Xiaoya ; He, Xuhuai |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 134.2020, p. 1-25
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| Subject: | Environmentally conscious consumption | Green marketing | Green supply chain management | Sustainable operations management | WOM diffusion | Lieferkette | Supply chain | Öko-Produkt | Sustainable product | Virales Marketing | Viral marketing | Nachhaltigkeit | Sustainability | Umweltmanagement | Environmental management | Öko-Marketing | Innovationsdiffusion | Innovation diffusion | Umweltbewusstsein | Environmental consciousness | Nachhaltige Entwicklung | Sustainable development | Konsumentenverhalten | Consumer behaviour | Prozessmanagement | Business process management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2019.101833 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012171996