The impact of AI on disintermediation processes in the tourism industry
Jovanka Damoska Sekuloska, Aleksandar Erceg
| Year of publication: |
2021
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|---|---|
| Authors: | Damoska Sekuloska, Jovanka ; Erceg, Aleksandar |
| Published in: |
Handbook of research on applied AI for international business and marketing applications. - Hershey, PA : IGI Global, Business Science Reference, ISBN 978-1-7998-5077-9. - 2021, p. 96-115
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| Subject: | Marketing | Tourismuswirtschaft | Tourism industry | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-5077-9.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012303444