100% PURE New Zealand: branding for back-packers
Claudia Bell
| Year of publication: |
2008
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|---|---|
| Authors: | Bell, Claudia |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 14.2008, 4, p. 345-355
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| Subject: | Ökotourismus | Ecotourism | Online-Marketing | Internet marketing | Hotellerie | Hotel industry | Markenführung | Brand management | Ethnologie | Ethnology | Neuseeland | New Zealand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003788523