11. Relationship marketing in consumer markets
Year of publication: |
1996
|
---|---|
Authors: | Christy, Richard ; Oliver, Gordon ; Penn, Joe |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 12.1996, 1-3, p. 175-188
|
Saved in:
Saved in favorites
Similar items by person
-
Christy, Richard, (1994)
-
Marketing by Smaller Wine Producers and the Penetration of New Distribution Channels
Penn, Joe, (1994)
-
Health food marketing : the impact of changes in consumer awareness and preference on product policy
Capewell, Anne, (1986)
- More ...