14. Afterword: An agenda for research into strategic marketing planning
Year of publication: |
1996
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Authors: | Saunders, John ; Saker, James ; Smith, Gareth |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 12.1996, 1-3, p. 215-230
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Saved in:
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