The 1960s - Are So-called Successful Advertising Campaigns Really Successful? - June 1969, Volume 9, No. 2, pages 3-9 - Britt shows almost none of 40 agencies knew, or could know, whether their campaigns were successful.
Year of publication: |
2000
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Authors: | Britt, Steuart Henderson |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 40.2000, 6, p. 25-31
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