The 2003 ISMS Practice Prize Winner: Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment
Year of publication: |
2004
|
---|---|
Authors: | Elsner, Ralf ; Krafft, Manfred ; Huchzermeier, Arnd |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 23.2004, 2, p. 192-206
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | customer value analysis | database marketing | direct marketing | dynamic investment analysis | mail-order business | managerial decision making | Markov processes |
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