2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Russell P. Labe, R. John Milne
| Year of publication: |
September-October 2018
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| Authors: | Labe, Russell P. ; Milne, R. John |
| Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Catonsville, MD : INFORMS, ISSN 0092-2102, ZDB-ID 120785-4. - Vol. 48.2018, 5, p. 402
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| Subject: | audience targeting | data fusion | mixed-integer programming | television advertising | Fernsehwerbung | Television advertising | Theorie | Theory | Fernsehprogramm | Television programme |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/inte.2018.0958 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011950468