$29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions
Year of publication: |
2012
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Authors: | Bagchi, Rajesh ; Davis, Derick F |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 39.2012, 1, p. 62-74
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