2B or Not 2B
Shakespeare's famous line from the play Hamlet focuses our attention on one the most important strategic decisions for most firms today. It's almost as if Shakespeare knew of the dilemma faced by a company trying to decide whether to participate in today's business to business (B2B) marketplace exchanges. As Prince Hamlet's soliloquy (Hamlet, Act 3, Scene 1) goes:
Year of publication: |
2001
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Authors: | Oliver, Richard W. |
Published in: |
Journal of Business Strategy. - MCB UP Ltd, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 22.2001, 3, p. 7-9
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Publisher: |
MCB UP Ltd |
Saved in:
Online Resource
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