55plus Marketing : Zukunftsmarkt Senioren
Reinhard Hunke ; Guido Gerstner
| Alternative title: | Alter erleben und verstehen: Schulungsfilm Fünfundfünfzig-plus-Marketing |
|---|---|
| Year of publication: |
2006 ; 1. Aufl.
|
| Authors: | Hunke, Guido ; Gerstner, Reinhard |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Bankmarketing | Bank marketing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Theorie | Theory | Deutschland | Germany | Bank | Marketing | Zielgruppe | Älterer Mensch | Marketingforschung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Published items: |
16 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 288 S Ill., graph. Darst 1 DVD 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 16 Beitr. Titel der DVD: Alter erleben und verstehen |
| ISBN: | 3-8349-0220-9 ; 978-3-8349-0220-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003212145