9th American Marketing Association Relationship Marketing Conference ; Pt. 2
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Betts-Outland, Harriette (contributor) |
| Institutions: | International Conference on Relationship Marketing <9, 2009, Berlin> |
| Published in: | |
| Publisher: |
Bradford : Emerald |
| Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory |
| Extent: | S 427 - 507 graph. Darst. |
|---|---|
| Series: | The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012,6 |
| Conferences: | International Conference on Relationship Marketing (Berlin, Germany) : 2009.7-9.6 AMA Relationship Marketing Conference (Berlin, Germany) : 2009.7-9.6 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009665593