A 3E typology of visitors at an electronic dance music festival
Martinette Kruger and Melville Saayman
| Year of publication: |
2016
|
|---|---|
| Authors: | Kruger, Martinette ; Saayman, Melville |
| Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2954, ZDB-ID 2551992-X. - Vol. 7.2016, 3, p. 219-236
|
| Subject: | South Africa | Market segmentation | Motives | Typology | Electronic dance music festival | Südafrika | Großveranstaltung | Big event | Musik | Music | Marktsegmentierung | Musikwirtschaft | Music industry | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Elektronikindustrie | Electronics industry | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEFM-04-2016-0027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011630089