A backward glance of who and what marketing scholars have been researching, 1977-2002
Year of publication: |
2010
|
---|---|
Authors: | Ford, John B. ; West, Douglas C. ; Magnini, Vincent P. ; LaTour, Michael S. ; Polonsky, Michael J. |
Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 7.2010, p. 1-18
|
Subject: | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics | 1977-2002 |
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