A bank customer analysis and mortgage services evaluation : implications of market segmentation policies
John Mylonakis
| Year of publication: |
2007
|
|---|---|
| Authors: | Mylonakis, John |
| Published in: |
Banks and bank systems : international research journal. - Sumy : Publishing Company Business Perspectives, ISSN 1816-7403, ZDB-ID 2395896-0. - Vol. 2.2007, 3, p. 157-172
|
| Subject: | Hypothek | Mortgage | Kreditgeschäft | Bank lending | Beziehungsmarketing | Relationship marketing | Bankmarketing | Bank marketing | Kundenanalyse | Customer analysis | Konsumentenverhalten | Consumer behaviour | Griechenland | Greece |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003867833