A Bayesian multivariate Poisson regression model of cross-category store brand purchasing behavior
| Year of publication: |
2007
|
|---|---|
| Authors: | (Deanna) Wang, Hui-ming ; Kalwani, Manohar U. ; Akçura, Tolga |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 14.2007, 6, p. 369-382
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