A behavioral approach to organizational innovation adoption
Year of publication: |
July 2016
|
---|---|
Authors: | Makkonen, Hannu ; Johnston, Wesley J. ; Javalgi, Rajshekar G. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 7, p. 2480-2489
|
Subject: | Customer-dominant logic | Customer needing | Organizational innovation adoption | Innovation adoption process | Adoption behavior | Technological innovation | Innovationsdiffusion | Innovation diffusion | Innovation | Innovationsakzeptanz | Innovation adoption | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
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