A behavioral conception of retail image
Year of publication: |
1968
|
---|---|
Authors: | Kunkel, John H. ; Berry, Leonard L. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 32.1968, 4,1, p. 21-27
|
Subject: | Einzelhandelsbetrieb |
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