A benefit-based approach to market segmentation : a case study of an American specialty coffeehouse chain in Hong Kong
Amy Y. F. Tan; Ada S. Y. Lo
Year of publication: |
2008
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Authors: | Tan, Amy Y. F. ; Lo, Ada S. Y. |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 32.2008, 3, p. 342-362
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Subject: | Gastronomie | Restaurant industry | Amerikanisch | American | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Hongkong | Hong Kong |
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