A Benefit Congruency Framework of Sales Promotion Effectiveness
Year of publication: |
2000
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Authors: | Chandon, Pierre ; Wansink, Brian ; Laurent, Gilles |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 64.2000, 4, p. 65-81
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Saved in:
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