A better way to design loyalty programs
Year of publication: |
2008
|
---|---|
Authors: | Hoffman, Janet L. ; Lowitt, Eric |
Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 36.2008, 4, p. 44-47
|
Subject: | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | USA | United States |
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