A bibliometric analysis of scientific publications on customer loyalty in the insurance industry
Year of publication: |
2023
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Authors: | Singla, Sherry ; Sawhney, Harpreet Kaur |
Published in: |
Metamorphosis : a journal of management research. - London : Sage Publishing, ISSN 2348-9324, ZDB-ID 2857790-5. - Vol. 22.2023, 2, p. 146-157
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Subject: | Customer loyalty | insurance | satisfaction | service quality | bibliometric analysis | scientific mapping | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Versicherung | Insurance | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
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A systematic mapping study on customer loyalty and brand management
Moretta Tartaglione, Andrea, (2019)
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Differential model of customer loyalty evolution as loyalty forecasting tool
Vigdorowitsch, Michael, (2024)
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Pool, Somayeh Khazaee, (2017)
- More ...
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Green strategies in Indian banks
Sawhney, Harpreet Kaur, (2024)
- More ...