A bilingual's perspective on polysemous and single meaning slogan
Year of publication: |
2016
|
---|---|
Authors: | Zúñiga, Miguel A. ; Torres, Ivonne M. ; Niculescu, Mihai |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 24.2016, 4, p. 482-495
|
Subject: | Mehrsprachigkeit | Multilingualism | Interkulturelles Marketing | Cross-cultural marketing | Ethnische Vielfalt | Ethnic diversity | Werbewirkung | Advertising effects | Performance-Messung | Performance measurement | USA | United States |
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