A blueprint for sustainability marketing : defining its conceptual boundaries for progress
Year of publication: |
June 2016
|
---|---|
Authors: | Lim, Weng Marc |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 16.2016, 2, p. 232-249
|
Subject: | Economic | environmental | ethical | marketing | social | sustainability | technological | Nachhaltige Entwicklung | Sustainable development | Corporate Social Responsibility | Corporate social responsibility | Welt | World |
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