A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior
| Year of publication: |
1995
|
|---|---|
| Authors: | Bucklin, Randolph E. ; Gupta, Sunil ; Han, Sangman |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 32.1995, 1, p. 66-74
|