A Brazilian love affair : did ThyssenKrupp's internationalization strategy fail?
Carsten Deckert, Alessandro Monti and Markus Raueiser
| Year of publication: |
2015
|
|---|---|
| Authors: | Deckert, Carsten ; Monti, Alessandro ; Raueiser, Markus |
| Published in: |
Strategy case book. - Köln : Kölner Wissenschaftsverlag, ISBN 3-942720-84-1. - 2015, p. 123-137
|
| Subject: | thyssenkrupp AG | Strategisches Management | Strategic management | Internationales Management | International management | Internationale Geschäftsbeziehungen | International business | Konzern | Corporate group | Deutschland | Germany | Brasilien | Brazil |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011391587