A Brief Review on CRM, Salesforce and Reasons Stating Salesforce as One of the Top CRM’s

In order to manage and analyse customer interactions and data across the customer lifecycle, businesses employ a mix of practises, strategies, a technology is developed and is called customer relationship management (CRM). The goal is to strengthen interactions with customers in order to promote client retention and increase sales. CRM systems gather consumer information from several points of interaction between the customer and the business, such as the company's website, phone, live chat, direct mail, marketing materials, and social media. CRM systems may also provide staff workers who deal with consumers in-depth knowledge of customers' personal information, purchasing history, shopping preferences, and issues. The paper gives out the review about CRM and Salesforce CRM