A Business History of the Bicycle Industry : Shaping Marketing Practices

by Carlo Mari

1. Introduction -- 2. Understanding the bicycle as a product -- 3. Understanding the market through bicycle statistics -- 4. Marketing the bicycle -- 5. Twenty years of variety marketing in the Italian market: Cannondale 1998–2017 -- 6. Conclusion.

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Year of publication:	2021 ; 1st ed. 2021.
Authors:	Mari, Carlo
Publisher:	2021.: Cham : Springer International Publishing 2021.: Cham : Imprint: Palgrave Pivot
Subject:	Fahrradindustrie \| Bicycle industry \| Fahrrad \| Bicycle \| Produktentwicklung \| New product development \| Marketing \| Marketingmanagement \| Marketing management \| Wirtschaftsgeschichte \| Economic history \| Unternehmensgeschichte \| Business history \| Italien \| Italy \| Welt \| World

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Extent:	1 Online-Ressource (XV, 137 p. 41 illus., 2 illus. in color.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Fallstudie ; Case study
Language:	English
ISBN:	978-3-030-50563-9 ; 978-3-030-50562-2 ; 978-3-030-50564-6 ; 978-3-030-50565-3
Other identifiers:	10.1007/978-3-030-50563-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399903