A BUYER BEHAVIOUR APPROACH TO MERCHANDISING AND PRODUCT POLICY
Year of publication: |
1990
|
---|---|
Authors: | Knox, Simon ; de Chernatony, Leslie |
Published in: |
International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 18.1990, 6
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Grocery industry | Merchandising | Models | United Kingdom | Brands | Own‐label goods |
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