A case for more integrative multi-disciplinary marketing education
| Year of publication: |
1998
|
|---|---|
| Authors: | Walker, Rhett H. ; Hanson, Dallas ; Nelson, Lindsay ; Fisher, Cathy |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 9-10, p. 803-812
|