A case study on attitude towards online auction use applying quantile regression analysis
Year of publication: |
2019
|
---|---|
Authors: | Chen, Yen Chun ; Chu, Hsun-Chi ; Wu, Jyun-Yi ; Tsembel, Nomin ; Shen, Yung-Cheng |
Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 30.2019, 8, p. 872-892
|
Subject: | perceived ease of use | perceived enjoyment | perceived usefulness | quantile regression | technology acceptance model | Regressionsanalyse | Regression analysis | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour |
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