A Case study: The Queen Sirikit national convention center
In the past, most of the meetings and conventions were held in convention centersin the luxury hotels in Bangkok because Thailand had no independent convention centersor facilities that offered the same range of services as the hotels. The Thai governmentdecided to construct a convention center named "The Queen Sirikit National ConventionCenter" (QSNCC) when Thailand got approval from the World Bank committees in 1989to be the host in holding the World Bank and the International Mutual Fund meeting inOctober, 1991. The purpose of the QSNCC is currently to encourage the growth of themeetings and convention industry in Thailand. The QSNCC named after Her Majestythe Queen of Thailand, is a fitting monument to celebrate her auspicious 60th birthdaywhich falls on August 12, 1992.After considering the services and facilities of the QSNCC and the competitorswhich are the Bangkok Convention Center owned and located in the Central Plaza Hoteland the Grand Ballroom owned and located in the Shangri - La Hotel, the problems ofthe QSNCC are1 . Size and facilities are limited to the World Bank committee.2. Ceiling height in building C and D is too low to hold an exhibition.3. Catering service is limited to less than 1,000 participants.4. Too few breakout sessions are available.5. Convention service managers are not provided.6. Price is high when compared to competitors.7. No hotel space is available.8. Terms of management contract is too short.Therefore, the QSNCC should be changed in various ways to encourage potentialcustomers to come and use the QSNCC.
Year of publication: |
1992-05
|
---|---|
Authors: | Pongcharoenkiat, Nongluk |
Other Persons: | Stockham, Edward (contributor) |
Subject: | Convention industry | TX911.2.P653 1992 | Convention facilities | Thailand | Designs and plans | Hospitality industry |
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