A choice modelling approach to evaluate effectiveness of brand development initiatives
| Year of publication: |
2005
|
|---|---|
| Authors: | Banerjee, Arindam ; Awasthy, Dheeraj ; Gupta, Vivek |
| Published in: |
International journal of management and decision making : IJMDM. - Geneva : Inderscience Enterprises Ltd., ISSN 1462-4621, ZDB-ID 20830129. - Vol. 6.2005, 2, p. 180-198
|