A classification of business-to-business buying decisions: risk importance and probability as a framework for e-business benefits
Year of publication: |
2004
|
---|---|
Authors: | Hunter, Lisa M. ; Kasouf, Chickery J. ; Celuch, Kevin G. ; Curry, Kathryn A. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 33.2004, 2, p. 145-154
|
Saved in:
Saved in favorites
Similar items by person
-
Electronic business in the supply chain : a risk-based contingency model
Hunter, Lisa M., (2003)
-
Celuch, Kevin G., (2006)
-
A perspective of partnerships based on interdependence and dialectical theory
Bantham, John H., (2003)
- More ...