A classification of online bidders in a private value auction : evidence from eBay
Year of publication: |
2007
|
---|---|
Authors: | Hou, Jianwei ; Rego, Cesar |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 1.2006/07, 4, p. 322-338
|
Subject: | eBay Inc. | Digitale Plattform | Digital platform | Auktion | Auction | Auktionstheorie | Auction theory | Online-Marketing | Internet marketing | Kundenanalyse | Customer analysis | Clusteranalyse | Cluster analysis |
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